T-Mobile is the mobile arm of Deutsche Telekom and is one of the largest mobile operating groups, particularly across Central and Eastern Europe. T-Mobile’s operations have seen some turbulent times due to the economic downturn and increasing competition in saturated markets, but overall most are now starting to recover. T-Mobile’s main strategic goals are to successfully integrate its fixed and mobile businesses in the markets where it offers both (in order to become a more customer-centric provider), to increase mobile data revenues through mobilising the Internet and to successfully integrate its UK business with Orange. The biggest challenges for T-Mobile going forward will be to find new revenue growth and to not take its eye off the market by becoming too distracted by internal reorganisations.
Table of Contents :
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Regulatory environment
Customer demand
Company information
Organisation
Strategic analysis
Strategic goals at group level
Technology strategy
Segment analysis
Germany
US
Europe
Southern and Eastern Europe
Financial and KPI analysis
Overview
Segment analysis
Germany
US
Europe
Southern and Eastern Europe
List of Tables
Table 1: The competitive environment for T-Mobile operations
Table 2: Ovum’s forecasts for T-Mobile markets comparing 2009 to 2014
More Information:
http://www.aarkstore.com/reports/T-Mobile-38134.html
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